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A key way to manage talent and drive higher performance is by implementing a level of variable compensation tied to personal goals. Each team member sets their own personal goal, aligned with the company's overall goal. The social pressure of setting good goals automatically motivates individuals. This approach allows for autonomy, ownership, and intermittent reinforcement, benefiting roles not directly tied to sales. By giving employees the opportunity to contribute to the company's growth through a quantifiable goal, it fosters a sense of fulfillment and progress.