Royi Metser is the founder and CEO of Avelo, and they're on a mission to build the world's smartest running shoe to prevent injury, optimize training, and connect the dots between our effort and results. In this conversation, we dig into the founding insights and the journey of launching this company - as well as their next steps for the official launch (and beyond).

Show Notes:

Avelo: https://www.avelorunning.com

Royi Metser: https://www.linkedin.com/in/royi-metser-6886a211/

Avelo Instagram: https://www.instagram.com/avelorunning/

Inside Tracker: https://www.insidetracker.com/

Peter Ruppe: https://www.linkedin.com/in/pruppe/

Kickstarter (launching June 24): https://kickstarter.com/

Whoop Article (Allison Lynch): https://notaconversationalpace.substack.com/p/whoop-the-best-wearable-in-the-world

BPC - Brand, Product, Content:

Oura Ring: https://ouraring.com/

The Outdoor Archive: https://www.thamesandhudsonusa.com/books/the-outdoor-archive-the-ultimate-collection-of-adventure-and-sporting-graphics-illustrations-and-gear-hardcover

Substack - How I Built This: https://podcasts.apple.com/cz/podcast/substack-chris-best-and-hamish-mckenzie/id1150510297?i=1000705886619

Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media

Meet us on Slack: https://www.launchpass.com/second-nature

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A new Hunger Games novel, and an update on No Other Land