#75: Jeff Shiner, CEO of 1Password — Earning the right to lead, how to thrive while bootstrapping your company, and how to hire senior executives
Sep 10, 2024
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Jeff Shiner, CEO of 1Password, shares his journey from leading a 20-person team to a $6.8 billion global entity. He dives into the importance of earning respect as a new leader and the challenges of hiring during rapid growth. Shiner discusses the art of bootstrapping and strategic fundraising, emphasizing customer needs over external investment. He opens up about personal growth and the loneliness of leadership, while also finding joy in managing a farm and restoring a tractor – showing how he balances work and personal fulfillment.
Jeff Shiner highlights the importance of a strong company culture and leadership alignment which fosters trust and collaboration among teams.
1Password's successful bootstrapping strategy for 14 years allowed the company to understand market needs deeply while avoiding venture capital pitfalls.
Hiring practices prioritizing cultural fit over pedigree ensure that new executives integrate well into the fast-paced environment of growing companies.
Deep dives
Growth from 20 to 1200 Employees
Jeff Scheiner led One Password's growth from a small team of 20 employees to over 1200 during his tenure as CEO. He emphasized the importance of aligning with the company's mission and culture, positioning himself as part of a 'gang of five' leadership team during his early days. This leadership approach fostered a collaborative environment where he built trust by leading by example. By focusing on hiring talent that fitted the culture, he successfully scaled the organization and maintained a positive work atmosphere.
The Importance of Bootstrapping
One Password operated as a bootstrapped company for 14 years before seeking external funding, a decision that Shiner credits with giving them control over the company's direction. The founders initially used their own resources and focus on customer-driven growth rather than following trends in the tech startup scene. This strategy allowed the company to understand its market better and develop products aligned with actual customer needs, not just investor expectations. Shiner notes that this conservativeness helped them avoid the pitfalls associated with relying too heavily on venture capital.
Hiring for Culture and Capability
Shiner discussed the critical nature of hiring practices, emphasizing the need to evaluate both attitude and aptitude when bringing on senior executives. He highlighted the importance of cultural fit over pedigree, recognizing that great resumes don’t always guarantee a successful transition into a smaller, fast-paced environment. His experience investigating candidates through multiple interviews with the team ensures that new hires resonate with the company’s values and operational needs. He also reflects on past mistakes, acknowledging the need for swift decision-making when team dynamics aren’t working.
Strategic Fundraising Decisions
One Password took strategic steps before finally accepting venture capital in 2019, which they referred to as 'courage capital.' This investment aimed not just at expansion but at enhancing brand visibility, among other goals. With notable celebrity investors involved, Shiner leveraged this funding to elevate One Password's market presence while still maintaining profitability. He underscored that each funding round should have a clear purpose that aligns with the company’s long-term vision to ensure the best outcomes.
Leadership Evolution and Communication
As One Password expanded, Shiner’s role evolved from hands-on management to one of strategic oversight and communication. He acknowledged that the larger the organization, the more essential it becomes to focus on a limited number of overarching goals that guide the entire staff. The lessons learned through implementing methods like OKRs highlighted the necessity of clarity in objectives to prevent confusion and misalignment. Moreover, Shiner emphasizes the importance of celebrating achievements as a leader to foster employee morale and maintain a positive work culture.
Jeff Shiner is the CEO of 1Password, a leader in human centric security and privacy. Since joining in 2012, Jeff has grown the company from 20 people to a 900-employee global organization with a $6.8 billion valuation. Today, 1Password enables over 100,000 businesses and millions of individuals to navigate the digital world without fear or friction when logging in – and in less time. The company has been recognized on the Forbes Cloud 100 list and Quartz’s Best Companies for Remote Workers. Prior to joining 1Password, Jeff held leadership roles at IBM Canada and Rosetta and has a demonstrated history of growing technology companies. Jeff also currently serves on the Board of Directors of GenomOncology, a company that provides the healthcare community with data-driven insights to improve cancer care.
Jeff is a noted speaker at events like Web Summit, Collision, and the C100. He also provides regular commentary to top-tier publications like Fast Company, Forbes, ZDNet, and VentureBeat, among others. When he’s not busy being a CEO, Jeff enjoys watching the 49ers, spending time on his tractor, and adding to his LEGO collection with his son – he’s the proud owner of more than 1,000 pounds of bricks!
This episode of From Start-Up to Grown-Up features Jeff Shiner, CEO of 1Password, who offered an unguarded look into his journey scaling a company from 20 people to 1200 employees.
This episode is particularly valuable for first-time founders, as Jeff covers how to mitigate the lonely job as a founder by making smart hires, what you can do to cultivate a strong team through reflective hiring practices, and the activities that can ground you and give perspective.
This is such a powerful and practical episode that will bolster all founders and leaders with resolve!
Learn more about 1Password | Website https://www.1Password.com