Ecommerce Playbook: Numbers, Struggles & Growth How to Optimize Ad Spend in Real Time During Black Friday
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Nov 4, 2025 Prepare for Black Friday success with real-time ad spend optimization! Discover how top DTC brands track metrics hourly to outsmart competitors. Learn to identify pacing issues early and decide when to adjust spending. A case study shows how one brand achieved a 65% revenue surge with timely marketing. Plus, insights on handling Cyber Monday slumps and maximizing returns. Real-time data reveals buyer behavior, allowing swift corrections to meet targets and enhance profitability!
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BFCM Has A Unique Hourly Shape
- Black Friday and Cyber Monday show distinct hourly customer behaviors unlike normal days.
- Tracking performance hourly is crucial to understand and react to those shifts.
Client Nearly Missed Black Friday Goal
- One client hit minus 1% to revenue but spent 16% more on ads that Black Friday.
- Zooming out to prep days revealed why and enabled corrective action.
Build Hourly Targets From Last Year
- Build hourly targets by overlaying this year's daily target with last year's hourly pacing for the same day.
- Use that overlay to spot which specific hours are pacing ahead or behind and why.