Marketing School - Digital Marketing and Online Marketing Tips

How to Hire Marketing Interns | Ep. #156

Jan 3, 2017

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In Episode #156, Eric and Neil discuss a valuable opportunity that is worth considering for your team and business—hiring marketing interns. Listen as they reveal the benefits of hiring interns, tips and tools that can make the hiring process easy, and factors you should consider while looking for the next best fit for the company.

Time Stamped Show Notes:

00:28 – Today’s topic: How to Hire Marketing Interns
00:40 – “The people that are really hungry [to learn]; sometimes, they end up being the best hires”
00:43 – Having a long-term internship program will be good for a business
01:03 – Use Craigslist or a tool called Workable to keep your hiring process simple
01:10 – First, create a good job description
01:19 – Eric uses Spark Hire, which allows video interviewing
02:38 – Neil uses Elevation Scholars to offer marketing scholarships
03:17 – Neil lists his requirements for the marketing scholarships he offers
04:59 – Neil pays for their interns’ services
05:15 – Take your interns to training
05:34 – Help them grow and pay them at the same time
06:11 – Make sure there is a “light” in your program
06:28 – Constantly give your feedback
06:46 – Target websites about career change to promote your search
07:26 – Use 15Five to setup automated feedback for your interns
08:08 – Be supportive to your team
08:17 – That’s it for today’s episode!

3 Key Points:

No need to reinvent the wheel—use the online tools available to you for your hiring and selection process.
Do NOT focus solely on talent alone, consider the person’s character too.
Give training and constant feedback—interns need your direction.