Daybreak Lenskart gave India affordable vision. Now the fine print’s finally coming into focus
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Nov 2, 2025 Lenskart has revolutionized eyewear affordability in India, but at what cost? The podcast uncovers the shortcuts taken in quality and manufacturing. With the company gearing up for a big IPO, customer satisfaction comes under scrutiny as reports of prescription errors and complaints emerge. It questions whether low prices are built into the business model and examines the impact on traditional opticians. The clash between affordability and quality raises important questions for consumers and stakeholders alike.
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Fashionable Vision Scaled Rapidly
- Lenskart transformed eyewear from medical necessity to a fashion, mass-market product across India.
- The brand strategy drove scale and a valuation above $6 billion ahead of a large IPO.
Vertical Integration Is The Margin Engine
- Lenskart vertically integrates manufacturing for dramatic cost advantages across lenses and frames.
- Centralised factories and in-house brands let it capture margins up to 60% and supply 2,700 stores.
Cheap Materials Power Low Prices
- Lenskart produces many frames from cheap acetate costing roughly 15 rupees per frame to maximise affordability.
- That material choice underpins its low retail prices and high repeat volumes.