Entrepreneurs on Fire How InBrace Is Going To Change The $40 Billion Dollar Orthodontic Market with John Pham: An EOFire Classic from 2022
Dec 14, 2025
Join John Pham, CEO and Co-Founder of InBrace, an innovative orthodontist and former aerospace engineer, as he dives into how his company is revolutionizing teeth straightening. He shares his inspiring journey from immigrant roots to the dental field and discusses the need for more than just incremental solutions in entrepreneurship. Pham highlights how the pandemic boosted interest in discreet braces and shares insights on fundraising, market disruption, and embracing one’s uniqueness to succeed.
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Success Is About Who You Become
- John Pham defines success as who you become rather than a destination or dollar amount.
- He emphasizes that the journey shapes success more than the endpoint.
From Selling Herbs To Innovating Orthodontics
- John Pham shares his immigrant upbringing and early entrepreneurial days selling herbs and learning to be different.
- He connects that background to later choices: dropping out, becoming a doctor, and founding InBrace after residency work.
Clinical Problem Sparked The Product Idea
- While treating cleft lip and palate patients at Children's Hospital LA, John sought ways to reduce visits, pain, and the 'look worse before better' problem.
- That clinical research revealed broader demand and seeded the creation of InBrace.