Kickoff Sessions #54 Amanda Slavin – How to Build Meaningful Engagement
As Founder & CEO of CatalystCreativ, Amanda Slavin has counselled global, national, and local organisations in planning for and achieving their branding objectives. Through projects with Coca Cola, The Raiders, Google, WeWork, NPR, The Nature Conservancy, and the New York City Ballet, Amanda was featured as a Forbes 30 Under 30 honoree in Advertising and Marketing.
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(00:00) Introduction
(02:40) Amanda's background & love for marketing
(05:21) The behaviors & tendencies of younger generations
(09:21) How can brands evolve and stay relevant?
(12:34) The effects of Nike's marketing campaigns
(13:45) High growth phase of startups & meaningful content
(15:54) The 7 levels of engagement for customers & brands
(18:31) Increasing engagement rates & building superfans
(23:00) Investing in customer retention & loyalty
(24:42) How do you improve relationships with your audience?
(27:55) Making customers feel seen and special
(29:40) The limitations to scaling for brands and individuals
(31:54) Automation versus personalized messages
(34:45) The direct benefits from working in the detail
(38:47) Tim Ferriss & others providing a positive influence
(44:12) The Four-Hour Work Week by Tim Ferriss
(46:31) Outro
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