Grow Your Video Business with Ryan Koral

395. Becoming Magnetic with Mariana Henninger

Jul 22, 2024

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Episode notes

In this episode, Ryan interviews Mariana Henninger, the brilliant mind behind Brandmagnetic. Mariana shares her unique journey from being a decorated documentary filmmaker to becoming an entrepreneur focused on creating impactful brand videos. She emphasizes the importance of storytelling and emotional connection in differentiating oneself in the crowded online market.

Mariana discusses her approach to business, including the development of her course and membership program that helps entrepreneurs create their own brand videos. She also touches on her strategies for pitching to high-profile clients and the value of leading with personal connection and authenticity. This episode is packed with valuable insights for anyone looking to enhance their brand presence and build a loyal community.

Key Takeaways

The importance of storytelling and emotional connection in brand videos.
Strategies for pitching to high-profile clients by leading with value and authenticity.
The role of community and continued support in business growth.
Embracing your unique personality as a differentiator in the market.

About Marianna Henninger

Marianna is a documentary filmmaker & Founder of Brandmagnetic. She is an Emmy award-winning documentary filmmaker specializing in Brand Videos.

In This Episode

[00:00] Welcome to the show!
[06:11] Meet Mariana Henninger
[11:17] Why Brand Videos?
[20:03] The Membership Model
[28:20] People Who Pay Pay Attention
[43:06] Secret Sauce Of Your Business
[47:32] Connect with Mariana
[49:44] Outro

Quotes

"What makes you different is you. You are the secret sauce of your business." - Mariana Henninger

"When you pay, you pay attention. The idea of valuing your expertise is crucial." - Mariana Henninger

"Lead with good work and results, but then show them who you are." - Mariana Henninger

"The best clients are those who go through the workshop process, building a connection with you." - Ryan Koral

"Building a business takes time. It’s important to understand that it takes time to build the big stuff." - Mariana Henninger