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Growth In Reverse
What I’d Change If I Started Over (#004)
Dec 23, 2024
Reflecting on her journey to 40,000 subscribers, Chenell shares what she'd do differently if starting from scratch. She emphasizes the importance of curiosity and passion in content creation. Strategic social media engagement, especially on Twitter, played a key role in her growth. Avoiding burnout and pacing oneself is crucial. She discusses the complexities of monetization, her experience with sponsorships, and the potential benefits of hiring help earlier to scale efficiently. Relationships proved vital for long-term success.
43:14
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Quick takeaways
- Emphasizing high-quality content creation can boost marketing efficacy and foster organic growth through audience engagement.
- Building and maintaining relationships within the newsletter community is essential for long-term growth and collaborative opportunities.
Deep dives
The Importance of Content Quality
Creating high-quality content is crucial for sustaining growth in a newsletter. Allocating a significant portion of time, like 80%, to crafting exceptional content can make a substantial difference in making marketing efforts easier. When the content resonates well with the audience, it encourages sharing and organic growth. Conversely, if insufficient effort is put into content creation, it becomes challenging to engage readers and achieve desirable visibility.
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