Growth In Reverse (Newsletter Growth & Email Marketing)

What I’d Change If I Started Over (#004)

41 snips
Dec 23, 2024
Reflecting on her journey to 40,000 subscribers, Chenell shares what she'd do differently if starting from scratch. She emphasizes the importance of curiosity and passion in content creation. Strategic social media engagement, especially on Twitter, played a key role in her growth. Avoiding burnout and pacing oneself is crucial. She discusses the complexities of monetization, her experience with sponsorships, and the potential benefits of hiring help earlier to scale efficiently. Relationships proved vital for long-term success.
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INSIGHT

Content vs. Marketing

  • High-quality content requires less marketing effort.
  • If your content is exceptional (80% effort), marketing can be minimal (20% effort).
ANECDOTE

Early Twitter Growth

  • Chenell focused her Twitter profile entirely on Growth In Reverse, mimicking Mario Gabriel's strategy.
  • Engaging with a Cody Sanchez tweet, tagging Jay Klaus, led to her first subscribers.
ADVICE

Social Media Engagement

  • Set a timer for 20-30 minutes daily to engage on social media, even without new content.
  • Comment, like, and share others' posts to expand your reach and learn.
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