In this discussion, Jeanne Omlor, a high-ticket coach, challenges the narrative that high-ticket coaching is fading. She emphasizes the importance of transparency and compliance in maintaining a successful business. Jeanne shares her strategies for improving existing offers and warns about the pitfalls of negative marketing rumors. With concerns about AI's impact on jobs, she highlights the need for authentic human connections in coaching. Plus, she reveals her plans for a low-cost platform to reach more clients while staying true to her coaching principles.
Jeanne Omlor emphasizes improving existing coaching offers for deeper client relationships, rather than constantly pursuing new trends in the industry.
Despite industry claims, Jeanne demonstrates that high-ticket coaching remains effective, attracting serious clients who appreciate its value and financial benefits.
Deep dives
The Importance of Focus and Consistency
Building a successful coaching business requires a strong focus on what works instead of constantly chasing new trends. This approach mirrors the process of refining a proven method, similar to how Tony Stark continually improves his Iron Man suits. In coaching, one should prioritize enhancing existing offers rather than frequently creating new ones. Jeanne Omler emphasizes that retaining effective programs allows for deeper client relationships and attracts higher-level clients as the business matures.
High Ticket Offers Are Still Viable
Despite the prevailing narrative in the coaching industry that high ticket offers are no longer successful, Jeanne Omler provides evidence to the contrary. She has maintained and even expanded her high ticket offerings, securing significant sales from clients who recognize their value. Many coaches suggest that lower-priced offerings are the only way to succeed, often due to their own challenges selling high ticket, but Jeanne asserts that the cash flow from high ticket sales provides necessary financial breathing space for coaches. She encourages others to pursue high ticket sales as a preferable model for generating immediate revenue.
Misconceptions About Advertising in Coaching
Jeanne Omler highlights the challenges of using ads in the coaching industry, noting that many coaches find them ineffective without significant investment and experience. While ads can work for well-known figures, they often fail to yield results for newer coaches who lack brand recognition. Her experience shows that clients acquired through ads can be less serious than those drawn in organically. This suggests a need for coaches to invest effort in building organic relationships instead of relying solely on paid advertisements.
The Future of Coaching Amidst Technological Change
As technology evolves, particularly with the rise of AI, the coaching industry faces new challenges and opportunities. Jeanne believes that the demand for human coaching will persist because clients still seek genuine human interactions despite the proliferation of automated solutions. This sentiment underscores the necessity for coaches to adapt while maintaining their unique connection with clients. Additionally, Jeanne advocates for creating affordable platforms to help individuals thrive in a rapidly changing job market, demonstrating her commitment to the broader community beyond coaching.
In this episode, Jeanne Omlor shares her experiences and strategies for maintaining a high-ticket coaching business, emphasizing the importance of transparency, compliance, and continuous improvement. She also discusses her dissatisfaction with certain marketing strategies, her plans for a low-cost platform, her concerns about the impact of AI on jobs, and her opinion on the state of high-ticket coaching in 2025!
What You’ll Hear In This Episode:
-Jeanne and Marc discuss their reservations about hiring someone to manage ads.
-Jeanne’s experience of maintaining a high-ticket coaching offer, contradicting industry trends.
- How to improve your existing offers rather than chasing new ideas.
-How her longer term coaching practices have attracted more clients than her shorter ones.
-The effectiveness of various marketing strategies, like webinars and email marketing, and the issue of people spreading negative rumours about those strategies.
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