Predictably Irrational - Book Summary

Dan Ariely, a leading figure in behavioral economics, dives into the quirks of human decision-making. He reveals how cognitive biases and irrational behaviors influence our choices, using real-life examples. Ariely discusses the impact of comparison and expectations on value perception, explaining how decoy products can skew consumer habits. He also explores the balance between social norms and impulse control, offering strategies to foster rational decision-making. Discover how understanding these hidden forces can empower better choices in life and work.