Daybreak

Turns out someone has to pay for free UPI

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Apr 21, 2025
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INSIGHT

UPI's Zero-Fee Model Strains System

  • UPI's zero merchant discount rate (MDR) policy fueled India's digital payments boom but caused huge losses for payment processors.
  • The government's subsidy cuts have exposed financial strains threatening UPI's sustainability without charging merchant fees.
INSIGHT

Cost Imbalance in UPI Transactions

  • UPI's low-value, high-volume merchant transactions create a structural cost imbalance because fees are not charged.
  • Billions of transactions incur switching fees, but no one pays these costs fully due to decreasing government subsidies.
INSIGHT

Merchant Fee Could Save UPI

  • Introducing a small merchant fee could generate over 36,000 crore rupees, enough to sustain UPI without subsidies.
  • It could incentivize banks and fintechs to aggressively expand and improve services, especially in underserved areas.
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