The B2B Playbook #195: Head of Marketing 3X’d Meetings & Boosted Pipeline by 75% (Demand Gen Course Alumni Story)
Demand Generation Course Review: What I Learned Inside The B2B Incubator
Thinking about joining a demand generation course—but not sure if it’s worth your time?
We sat down with Allister Hamilton, Head of Marketing at Lánluas Consulting, to hear how The B2B Incubator helped him go from an unclear strategy to measurable pipeline growth.
Allister shares:
+ Why he picked this program over other courses (including how it's different to Ritson’s Mini MBA)
+ How he got sales to actually use their content
+ The exact results they saw (3x more prospect meetings, 200% LinkedIn lift, +75% attributed pipeline)
Tune in and learn:
+ How to build a demand gen engine with a small team
+ A practical content system that aligns sales and marketing
+ What to expect when you join The B2B Incubator
If you're serious about levelling up your skills, aligning your team, and finally seeing results from your content—this episode is for you.
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🔗 Links + CTAs
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🎓 Join our Demand Generation Program: https://theb2bplaybook.com/demand-generation-course
💼 Need help running your own LinkedIn Thought Leadership Ads? https://theb2bplaybook.com/linkedin-ads-agency
🧠 Learn how to drive revenue across your organisation with CRO School: https://theb2bplaybook.com/cro-school
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📚 Latest content: https://theb2bplaybook.com/
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00:00 Demand Gen Course Review: Real Feedback from a Head of Marketing
00:44 The Problem: Content That Doesn’t Drive Pipeline
01:53 Why I Chose The B2B Incubator Over Other Courses
02:50 Hands-On vs Theory: How It Compares to Ritson’s Mini MBA
04:30 From B2C to B2B: Plugging My Skill Gaps
05:40 The Mindset Shift: From Sales Support to Strategic Partner
07:00 Learning to Build a Content Engine with Limited Resources
08:00 Our Strategy: Pillar Content on Steroids
09:02 How We Got Sales to Use Our Marketing Content
09:40 The Power of Single-Minded Content
10:40 Aligning Content to Personas (and Why It Worked)
11:30 The Impact on Sales Conversations
12:00 Tangible Results: 3x More Prospect Meetings
13:00 200% LinkedIn Engagement Lift
13:50 Website Dwell Time Up 80%
14:30 $ Attributable Pipeline: +75% YoY
15:05 The Confidence Shift: Why I’d Do It Again
16:10 Making Time for the Program in a Small Team
17:05 Should You Bring Your Team Into the Program Too?
17:42 Final Verdict: Is It Worth It?
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👥 Are you a B2B marketer in a small team??
💰 Need to bring in more revenue for your company (so sales and your boss love you??)
Get the:
🔹 strategy
🔹 templates
🔹 tools
So you have everything you need to drive more revenue for your brand.
See why other B2B marketers like you love The B2B Incubator
https://theb2bplaybook.com/demand-generation-course
S07 E195 - The B2B Playbook
#b2b #b2bmarketing #digitalmarketing #demandgeneration #b2bpositioning #positioningstrategy