359 - Behind The Membership: IT Rockstars

Juggling a 9-5 with a membership in a saturated marketplace sounds pretty impossible, right?

But Scott Millar of IT Rockstars has somehow pulled it off and is seeing great growth in his membership. In this episode of The Membership

Geeks, he shares some top tips and insights for others looking to start a membership.

He also delves into his membership's unique origin story, as well as how his geographical cap doesn't limit his growth.

Essential Learning Points:

• How Scott found his ‘wow’ factor in a saturated market
• Why there’s a geographical cap on enrolment for IT Rockstars
• The ins and outs of juggling a 9-5 with a membership business
• IT Rockstar’s unique onboarding process
• Why it’s important for your idea to align with what your audience wants

Important Links & Mentions:

• The Membership Geeks
• IT Rockstars

Key Quotes:

“One big tip for anyone starting a membership is to make sure they are tracking how people are joining their membership — and ask the right questions.”

“The thing I love about the membership model is the scalability of it. There’s only so far you can go with a 9-5, whereas with a membership site, the possibilities are endless.”

“Something I found useful when I first started out was being aware of what I was good at and what I was terrible at. Anything I struggled with, I just outsourced to someone else.”