Your brand is so much more than a logo. In today’s podcast episode, I sat down with Rachel Schenck to talk about the importance of building a brand that lasts. Listen in for:

• Tips for branding your social media profiles
• What makes a good logo
• The types of files you need to get from your designer
• How to see if your ideal company name is taken

Quotes from this episode:

• If you want a brand that can stand the test of time, make sure you have enough information.
• Your brand should look like you belong the industry.
• If you have a business, whether it’s online or not, you have to have a business card.

About Rachel:

Rachel Schenck is a freelance creative consultant and designer at RS Creative&Design, which helps small businesses and entrepreneurs develop all of their marketing creative. From creating the logo and brand personality to print materials to consumer product packaging, she's your one-point-creative contact for everything your brand touches. Rachel is a Cincinnati, Ohio native now living in upstate New York where she spends her days developing brand creative and extending her client's visual voice across all marketing platforms.

Connect with Rachel:

• Website
• Facebook
• Pinterest

Links mentioned in this interview:

• Rachel’s Free Download
• US Trademark Site (further instructions in Rachel’s free download)

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