What if curiosity could be your secret weapon in marketing?

I’m thrilled to have Emily Aborn on the show to explore how sparking curiosity can transform your content and engage your audience like never before. Emily broke down the four types of curious people plus shared some oh so needed practical tips for making your content irresistibly engaging.

The insights you’ll gain in this episode will help you connect more deeply with your audience and drive more meaningful interactions. 

Dive in and discover how to make your marketing strategy not just effective but also fun and engaging!

In this episode of the podcast, we talk about:

• The four types of curious people
• How to use curiosity to engage your audience
• Practical tips for infusing curiosity into your marketing content
• Why less detail can sometimes lead to more engagement
• How storytelling can be a powerful tool in curiosity marketing
• Curiosity Marketing beyond social media

…And More!

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Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside 

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Emily Aborn is a Content Copywriter, Speaker, and Podcast Host of Content with Character and She Built This. Since 2014, she’s owned and operated brick-and-mortar as well as two online businesses. She’s worked with 100+ industries as a copywriter, helping her clients increase their visibility, and build relationship and community-based businesses. She has a knack for unlocking her client’s unique voices and bringing their personality to life. 

For fun, she enjoys the nerdiest of word games, reading, listening to podcasts, and hiking with her husband, Jason, and their dog, Clyde. 

Website: https://emilyaborn.com/  Instagram: www.instagram.com/emilyaborn LinkedIn: www.linkedin.com/in/emilyaborn Facebook: www.facebook.com/emily.catherinegrace/ Content with Character Podcast: https://emilyaborn.com/content-creationpodcast/

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/317