This week on The Disruptive Voice, we are joined in the studio by Hari Nair, a longtime member of Clay World and one of the original members of the Innosight Asia team. Hari’s career has been focused on overcoming the challenges to innovation, in organizations large and small. Among the many projects and ventures he has pursued, he was deeply involved in the design and rollout of the chotuKool, a market-creating innovation in India that we have profiled in a BSSE case study. Hari has much to teach on how to use Jobs theory to shape product innovation efforts, and on how to spot non-consumption. He offers some advice to entrepreneurs wishing to understand the cues and clues to next-generation products and services. Hari has been on campus for the past year as a member of the school’s Advanced Leadership Initiative, and it is a great pleasure to share what he has learned about innovation, and about targeting non-consumption, with all of you.