30: Customer-centricity series - Beware self-absorption, it kills empathy
Nov 25, 2019
auto_awesome
The podcast discusses the importance of shifting from self-absorption to empathy when serving customers. It emphasizes prioritizing customer needs, cultivating empathy, and personalizing engagement to provide genuine customer care.
Self-absorption impedes empathy, while focusing on others expands compassion.
Prioritizing customers involves active listening, avoiding personal topics, and engaging in their important events.
Deep dives
Importance of Empathy and Customer Focus
Focusing on others expands our world and diminishes our own problems, emphasizing the significance of empathy and compassion. The podcast delves into the concept of walking in the customer's shoes to develop a deeper understanding and build empathy. It stresses the need to prioritize customers, making them feel crucial by centering actions and communication around their importance.
Practical Customer-Centric Strategies
The episode highlights practical strategies to prioritize customers and make them feel valued. Examples include always acknowledging emails as a sign of attentive listening, refraining from discussing personal issues unless they benefit the customer, and actively engaging in their significant events to show genuine interest. These simple yet impactful actions aim to create a customer-centric approach that fosters strong relationships and ensures customer satisfaction.
How good is it when we feel we are the most important person in someone else’s world? That’s what we want our customers to feel. But self-absorption leads to a focus on our own priorities and pressures, and customers quickly feel like one more thing to deal with. This episode covers some ideas for turning this around.