1282: What B2B Marketers Can Learn from Journalists w/ Randy Wootton

In this episode we talk to Randy Wootton, Chief Strategy Officer at Seismic. If you like this episode, you'll probably also love: How to Shift to Product-Led Growth (& Why It’s Needed) with Joe Chernov You may also love this book recommendation from Randy: The One to One Future The Sweet Fish team has been using LeadIQ for the past few months & what used to take us 4 hours in gathering contact data now takes us only 1! If you're looking for greater efficiency in your sales development & prospecting efforts, check out LeadIQ: leadiq.com Are you getting every B2B Growth episode in your favorite podcast player? If not, you can easily subscribe & search past episodes here. You can also find us on Apple Podcasts or Spotify. Tired of just hearing our voices? Now you can watch every episode of B2B Growth on YouTube.