Millionaire University How Rich Moyer Is Building a Self Serve Tap Room Franchise Empire (MU Classic)
May 21, 2025
Rich Moyer, former PGA Golf Pro and founder of Hoppin' Brands, shares his incredible journey from golf to entrepreneurship. He discusses the innovative concept behind self-serve tap rooms, where customers pour their own drinks, and the tech that drives efficiency. Rich emphasizes the importance of happy employees for customer satisfaction and dives into his franchising strategies, highlighting the support for franchisees. With insights on creating culinary partnerships and a positive workplace culture, he offers valuable lessons for aspiring entrepreneurs looking to succeed.
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Rich Moyer's Career Shift
- Rich Moyer transitioned from being a PGA Golf Pro to founding and selling a $6 million construction business.
- He brokered various construction services, leveraging subcontractors and growing rapidly in North Carolina and South Carolina.
Self-Serve Taproom Concept
- Hoppin Tap Room uses wristbands linked to credit cards enabling customers to pour their own drinks up to 32 ounces.
- The environment is designed to be Instagrammable and focused on an innovative, technology-driven customer experience.
Cutting Waste with Technology
- Self-serve technology drastically reduces waste, cutting typical keg waste from 23% to 3-4%.
- It eliminates most bartender-related losses, improving bottom-line profitability for bar owners.