Ep. 2502 Matteo Zoppas of the Italian Trade Agency | On the Road with Stevie Kim

Oct 19, 2025

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Welcome to episode 2502 of the Italian Wine Podcast. In this special wine2wine Vinitaly Business Forum Edition, Stevie Kim is in conversation with Matteo Zoppas, President of the Italian Trade Agency, at Vinitaly.USA in Chicago.

The Italian Wine Podcast is proud to be a media partner of wine2wine Vinitaly Business Forum and is pleased to present this series of conversations from Vinitaly.USA in Chicago. wine2wine Vinitaly Business Forum is an international wine business event, held annually since 2014. This year the Forum was held alongside Vinitaly.USA in Chicago, taking it outside of Verona for the first time.

Mr Zoppas gives his first impressions of Vinitaly.USA in Chicago, and explains the role the Italian Trade Agency plays in supporting Italian producers internationally, particularly at this critical moment for the global wine trade. He also explains what his mantra of “putting the right producers in front of the right buyers” means in practice and how the Italian Trade Agency is supporting small and medium-sized enterprises to breach the complex American market. Finally, he reveals how he balances his competing roles on the international stage.

About ITA - the Italian Trade Agency:

ITA - the Italian Trade Agency is the Governmental agency that supports the business development of our companies abroad and promotes the attraction of foreign investment in Italy.

With a motivated and modern organization and a widespread network of overseas offices, ITA provides information, assistance, consulting, promotion and training to Italian small and medium-sized businesses. Using the most modern multi-channel promotion and communication tools, it acts to assert the excellence of Made in Italy in the world.

Connect: https://www.ice.it/en/

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