The GaryVee Audio Experience

Are You a Small Business Owner Looking For Answers? Listen to this... | 4Ds

Nov 25, 2022
Rob, a family creator focused on social media, shares their journey of building and monetizing their content. They discuss the hurdles small business owners face, like hiring and balancing personal lives. Strategies for leveraging platforms such as TikTok and YouTube are explored, along with innovative ideas like NFTs. The conversation expands to the importance of diversity in sports, highlighting community-driven events that empower youth and attract sponsorships. Insights into beauty privilege and the realities of aspiring student athletes add depth to the discussion.
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ANECDOTE

Big G Movers' Growth

  • Big G Movers, a moving company, started with a small truck and two people.
  • Ten years later, they have a fleet of seven trucks and 25-30 employees, but the owners still handle everything.
ADVICE

Hire a Right-Hand Person

  • Hire a right-hand person to help manage and grow the business.
  • Overcome the fear of relinquishing control; it's crucial for scaling.
ADVICE

Offer Equity as Incentive

  • Offer equity (e.g., 5%) to a skilled individual who can significantly contribute to business growth.
  • Structure the deal as a 3-year commitment with performance-based vesting.
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