Startups in Stilettos Making the Bed with Ruby Russell
“I’ve had a few setbacks. One was our first [launch in] March 2020. And guess what? The world shut down. And so I tried again on March the 13th 2023. I was at the London Stock Exchange when, guess what? That was the day that Silicon Valley crashed. So, all you can do is laugh it off and move forward. You don't cry over spilt milk.”
When Ruby Russell’s partner suffered a back injury that left him unable to make the bed, she was inspired to design a product that would significantly simplify the daily chores for those with disabilities. Ruby is now the founder and CEO of RR Distinctive Beddings, a revolutionary bedding company aiming to combine luxury with accessibility and to take the complexity out of making the bed. With her two patents, Befitted Bedding and Stay Put Bedding, she is changing how we sleep. Today, we’re chatting with Ruby about the personal inspiration behind her inventions, designing a product with a particular consumer in mind, and her strategy to garner more visibility for her inventions.
What we talk about:
- Using a personal disability to achieve greater good (02:47)
- The process of securing a patent (08:11)
- Why product variety is key (11:38)
- Ruby’s experience bootstrapping without investors (18:47)
- How Befitted is expanding their product line (21:35)
Connect with Ruby:
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