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Florist's Website Pop-Up Sparks Backlash
- After Charlottesville, Stephen Dime put a pop-up requiring website visitors to condemn racism before ordering from Flowers for Dreams.
- That move generated massive media attention, threats, and even required hiring security before the company removed the pop-up a week later.
Speaking Out To Prevent Complacency
- Stephen Dime warned that frequent crises risk numbing people and causing complacency.
- He urged business leaders to keep speaking up or risk letting harmful norms normalize.
How Small Businesses Can Take A Stand
- You don't have to donate profits to take a stand as a small business; there are other meaningful options.
- Assess your audience and values before speaking out so you don't unnecessarily ostracize customers.