The Advanced Selling Podcast Guiding Principles: Part 1
Apr 23, 2025
Discover the power of objectivity in sales as Bryan challenges you to evaluate your funnel without bias, envisioning real stakes. Unearth the concept of the 'Expert Persona' by diving into your customer’s world and fostering trust. Learn how tools like Google and ChatGPT can elevate your approach, turning sales into a partnership rather than a pitch. Embrace these guiding principles for greater success in your sales journey, with more tactical insights promised in future discussions!
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Practice Extreme Objectivity
- Look at your sales funnel with extreme objectivity like you are betting your entire 401k on each deal closing by the forecasted date.
- This mindset helps eliminate bias and leads to more realistic and actionable pipeline management.
Objectivity Impacts Life
- Being honest and realistic about your deals improves your life and sales success.
- Objectivity connects deeply to your income and personal life since your funnel funds everything you do.
Adopt Expert Persona Strategy
- Become an expert in your customer’s business, not just your product or industry.
- Use tools like Google and ChatGPT to quickly learn key trends and gain trust by showing genuine care for their challenges.