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Engaging directly with customers is crucial for solving various business challenges. Feedback from customers provides insights that can clarify why advertising may not be converting or why certain features may seem unappealing. By simply talking to customers, entrepreneurs can learn the specific words and phrases that resonate with their audience, which can lead to effective adjustments in sales scripts and product development. This form of communication strengthens the business-customer relationship and helps entrepreneurs better understand what drives conversions and customer loyalty.