This one's quite focused on business and building products ... OR IS IT?

In this one we respond to a question that Tom's received from several people recently. We'll call one of them Dave. Dave has a friend who has a big product idea they want to build, or big business project they want to do. The plan Dave's friend has landed on is to do the whole thing (how hard can it be anyway?) and then receive the (as yet unspecified) rewards. And Dave wants to know: how can I help them see that's not the only way, that they'll probably fail, and that there's a better way ... without being preachy or lecturing them?

We talk about the impossibility of reasoning someone out of a position they didn't reason themselves into, and share a few ideas for thought exercises that can help Dave figure out what flavour of situation he's dealing with.

For example, the "I'm going to A even if it means I never B" exercise and the Time Machine selling manoeuvre.

We also talk about "the inherent bigness of ideas", about dogfooding when you're not actually a dog, and the shocking distribution of returns for start up entrepreneurs.

Beans and noses: https://articles.centercentre.com/beans-and-noses/

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