How I Work cover image

How I Work

Ramp it up or shut it down: How ConvertKit’s Founder and CEO made his most important business decision

May 22, 2024
Founder and CEO of ConvertKit, Nathan Barry, discusses his journey from almost shutting down his business to building a $200 million company. Topics include annual life review ritual, transformative writing habits, flywheels in sales, and the importance of team building for success.
27:06

Episode guests

Podcast summary created with Snipd AI

Quick takeaways

  • Nathan Barry tracks personal goals and business ventures annually to assess opportunities.
  • Important business decisions should be evaluated based on pivotal questions and a structured framework.

Deep dives

Nathan Barry's Journey from Struggle to Success with ConvertKit

Despite facing failure early on and being advised to shut down ConvertKit, Nathan Barry's persistence and strategic shift from content marketing to direct sales led to its transformation into a thriving multi-million dollar software company serving 50,000 creators globally.

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