#275 - Get Visible & Attract More Opportunities Using LinkedIn with Portia Obeng

Mar 13, 2025

In this conversation with Portia Obeng, a seasoned social media strategist and LinkedIn coach, listeners uncover the secrets to leveraging LinkedIn for career growth. Portia shares her inspiring transition from corporate life to helping others optimize their LinkedIn presence. Key topics include practical strategies for enhancing visibility, building an authentic personal brand, and setting healthy boundaries while chasing career aspirations. With her expert insights, Portia empowers individuals to step out of their comfort zones and embrace new opportunities.

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ANECDOTE

Side Hustle Origins

Portia Obeng's side hustle began while working at Target, a job she found culturally challenging.
This side hustle involved writing for a local publication and promoting her articles on social media.

ADVICE

Informational Interviews

Use LinkedIn to connect with people and conduct informational interviews.
Informational interviews can lead to unexpected job opportunities, as Portia Obeng experienced.

ADVICE

Overcoming Apprehension

Overcome LinkedIn apprehension by updating your profile and sending connection requests.
Choose to either stay comfortable or embrace discomfort for growth.

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🎙️ Episode Overview:

In this episode, I’m joined by Portia Obeng, a social media strategist and LinkedIn coach, to discuss the transformative power of personal branding, LinkedIn optimisation, and career growth.

Portia shares her personal journey of transitioning from a corporate to helping individuals take control of their professional stories. We dive deep into the challenges of navigating LinkedIn, overcoming self-doubt, and building a personal brand that reflects authenticity.

Whether you’re looking to enhance your LinkedIn profile, grow your network, or embrace leadership in your career, Portia has some game-changing tips to help you step into your power.

What You’ll Learn in This Episode:

✅ Leverage LinkedIn for Career Growth: Utilise LinkedIn's tools and networking to unlock new opportunities and build a strong career strategy through your digital presence.

✅ Optimise Your Online Presence: Improve your visibility by effectively optimising your LinkedIn profile and authentically showcasing your unique story.

✅ Prioritise Well-being in Career Development: Recognise the importance of setting boundaries and practicing self-care while pursuing career growth.

Action Steps:

💡 Optimise and Authentically Engage on LinkedIn: Update your profile with relevant keywords, customise your URL, and engage consistently through posts and messages to build genuine connections.

💡 Set Boundaries: Protect your peace by setting limits with distractions or unsupportive people, ensuring focus on personal and professional goals.

💡 Prioritise Self-Care: Maintain balance by focusing on your mental health and wellbeing, empowering you to show up effectively in your career.

Resources:

Join the waitlist for my exclusive 1:1 coaching experience for new and emerging leaders ready to increase their leadership confidence and create more impact.

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If you’re on a journey to elevate your leadership and make a greater impact, hit subscribe to the Career Change Maker Podcast. Share this episode with your network, and leave a review to help more professionals discover the show and achieve their leadership goals.

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