The Career Change Maker Podcast

#275 - Get Visible & Attract More Opportunities Using LinkedIn with Portia Obeng

Mar 13, 2025

In this conversation with Portia Obeng, a seasoned social media strategist and LinkedIn coach, listeners uncover the secrets to leveraging LinkedIn for career growth. Portia shares her inspiring transition from corporate life to helping others optimize their LinkedIn presence. Key topics include practical strategies for enhancing visibility, building an authentic personal brand, and setting healthy boundaries while chasing career aspirations. With her expert insights, Portia empowers individuals to step out of their comfort zones and embrace new opportunities.

45:08

Episode guests

Portia Obeng

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Episode notes

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Quick takeaways

Leveraging LinkedIn effectively can significantly boost career growth by enhancing visibility and fostering valuable connections within professional networks.

Building a strong personal brand on LinkedIn is essential for standing out in the job market and attracting new opportunities.

Deep dives

Leveraging LinkedIn for Career Growth

LinkedIn is highlighted as a powerful yet underutilized tool for career advancement. Many individuals are not aware of how to fully leverage the platform, but those who do recognize its potential can experience significant growth and visibility. For example, the podcast emphasizes how LinkedIn can enhance job searches and company visibility, serving as a goldmine for opportunities. By actively engaging on LinkedIn, users can connect with industry leaders, showcase their skills, and drive their career forward.

Intro

2min

Unleashing LinkedIn: From Analyst to Advocate

12min

Unlocking Career Potential Through Strategic LinkedIn Engagement

4min

Leveraging LinkedIn for Career Growth

16min

Empowering Black Women Entrepreneurs: Insights from a Goldman Sachs Program

4min

Navigating LinkedIn for Success

6min

🎙️ Episode Overview:

In this episode, I’m joined by Portia Obeng, a social media strategist and LinkedIn coach, to discuss the transformative power of personal branding, LinkedIn optimisation, and career growth.

Portia shares her personal journey of transitioning from a corporate to helping individuals take control of their professional stories. We dive deep into the challenges of navigating LinkedIn, overcoming self-doubt, and building a personal brand that reflects authenticity.

Whether you’re looking to enhance your LinkedIn profile, grow your network, or embrace leadership in your career, Portia has some game-changing tips to help you step into your power.

What You’ll Learn in This Episode:

✅ Leverage LinkedIn for Career Growth: Utilise LinkedIn's tools and networking to unlock new opportunities and build a strong career strategy through your digital presence.

✅ Optimise Your Online Presence: Improve your visibility by effectively optimising your LinkedIn profile and authentically showcasing your unique story.

✅ Prioritise Well-being in Career Development: Recognise the importance of setting boundaries and practicing self-care while pursuing career growth.

Action Steps:

💡 Optimise and Authentically Engage on LinkedIn: Update your profile with relevant keywords, customise your URL, and engage consistently through posts and messages to build genuine connections.

💡 Set Boundaries: Protect your peace by setting limits with distractions or unsupportive people, ensuring focus on personal and professional goals.

💡 Prioritise Self-Care: Maintain balance by focusing on your mental health and wellbeing, empowering you to show up effectively in your career.

Resources:

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