Unlocking Career Potential Through Strategic LinkedIn Engagement

🎙️ Episode Overview:

In this episode, I’m joined by Portia Obeng, a social media strategist and LinkedIn coach, to discuss the transformative power of personal branding, LinkedIn optimisation, and career growth.

Portia shares her personal journey of transitioning from a corporate to helping individuals take control of their professional stories. We dive deep into the challenges of navigating LinkedIn, overcoming self-doubt, and building a personal brand that reflects authenticity.

Whether you’re looking to enhance your LinkedIn profile, grow your network, or embrace leadership in your career, Portia has some game-changing tips to help you step into your power.

What You’ll Learn in This Episode:

✅ Leverage LinkedIn for Career Growth: Utilise LinkedIn's tools and networking to unlock new opportunities and build a strong career strategy through your digital presence.

✅ Optimise Your Online Presence: Improve your visibility by effectively optimising your LinkedIn profile and authentically showcasing your unique story.

✅ Prioritise Well-being in Career Development: Recognise the importance of setting boundaries and practicing self-care while pursuing career growth.

Action Steps:

💡 Optimise and Authentically Engage on LinkedIn: Update your profile with relevant keywords, customise your URL, and engage consistently through posts and messages to build genuine connections.

💡 Set Boundaries: Protect your peace by setting limits with distractions or unsupportive people, ensuring focus on personal and professional goals.

💡 Prioritise Self-Care: Maintain balance by focusing on your mental health and wellbeing, empowering you to show up effectively in your career.

Resources:

• **1:1 Coaching Waitlist**
• Career Change Maker Website
• Join the Career Navigator weekly email series
• Follow Janine Esbrand on Instagram
• Connect with Janine Esbrand on LinkedIn
• Subscribe to Janine Esbrand's YouTube Channel

Join the waitlist for my exclusive 1:1 coaching experience for new and emerging leaders ready to increase their leadership confidence and create more impact.

👉 Subscribe, Share, and Leave a Review

If you’re on a journey to elevate your leadership and make a greater impact, hit subscribe to the Career Change Maker Podcast. Share this episode with your network, and leave a review to help more professionals discover the show and achieve their leadership goals.

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