Marketing Happy Hour Social Media Algorithm Updates and AI-Driven Creative | Digital Summit Philadelphia 2025
Oct 9, 2025
Discover innovative insights from the Digital Summit in Philadelphia as Cassie shares game-changing strategies for marketers. Learn how to use AI to enhance creativity rather than replace it and why deep engagement beats vanity metrics. Explore the importance of relevance in social media algorithms and how to track signals that truly matter. Uncover the shift from traditional personas to interest clusters for audience targeting, and understand the crucial need for humanization and genuine connections in marketing. Dive into the future of digital marketing!
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Keep Imagination At The Center
- AI should enhance human creativity, not replace it, because AI only mirrors its inputs.
- Marketers must keep imagination central and use AI to scale and refine original ideas.
Use Brain Cycling For Better Ideas
- Run a brain-cycling exercise: write one-paragraph solutions, rotate seats, and build on each other's ideas.
- Read all final ideas aloud and vote to surface the best, reducing bias and knee-jerk rejection.
Create For First-Time Viewers
- Assume every viewer is seeing your content for the first time and front-load context in hooks.
- Track depth signals like completion, saves, shares, and substantive comments instead of likes and follower counts.