Understanding Interest Clusters vs. Traditional Personas

Ally takes the host seat to debrief with Cassie on her recent trip to Digital Summit in Philadelphia. Digital Summit is where digital marketing leaders connect, learn and obtain resources to inspire and enable a growth mindset. We discuss Cassie’s learnings from various sessions and workshops across AI, innovation, digital marketing and culture. 

Key Takeaways:

// Create for discovery. Not your followers. Assume every viewer of your content doesn’t know your brand.

// Algorithms are rewarding relevance. Have a trend playbook to tap into ones that align with your brand.

// Stop tracking vanity metrics and start tracking depth signals. Track completion rate, saves, shares, and comments with depth insights over emojis.

// Use AI as a tool to scale various processes. AI tools are only as smart as the information we feed it with. 

Find a Digital Summit event near you. Use code ‘MHH20’ for 20% off!

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