The Entrepreneur DNA 5 Billion Views Later: What Actually Works on Social Media in 2025 | Logan Forsyth | EP 71
In this episode, I sit down with Logan Forsyth — co-founder of Media Scaling — whose team has generated over 5 BILLION views and 24 million followers for top personal and consumer brands. If you're trying to grow your personal brand, dominate Instagram, or figure out why your content isn’t converting, this is the episode you need.
We talk about:
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Why personal brand is your #1 asset
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The sub-account strategy that’s changing the game
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Why 2 short-form videos per day is the sweet spot
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What metrics actually matter (it’s not just likes)
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How to use ChatGPT to craft your entire content strategy
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Why organic reach is STILL alive and how to use it
If you're an entrepreneur, content creator, coach, investor, or just someone who wants to build digital leverage — this one is for you.
📩 Free course + viral checklist:
https://mediascaling.com/secrets
📰 Subscribe to Logan’s newsletter (5-minute social media updates):
https://scalingedgenews.com
👤 Connect with Logan Forsyth:
Instagram: https://instagram.com/logan.forsyth
Website: https://mediascaling.com
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About Justin:
After investing in real estate for over 18 years and almost 3000 deals done, Justin has created a business that generates 7 figures in active income through wholesaling and fix and flipping as well as accumulating millions of dollars of rental properties including 5 apartment buildings, 50+ single family homes, and 1 storage facilityJustins longevity in real estate is due to his ability to look around the corners, adapt to changing markets, perfecting Raising private capital, and focusing on lead generation which allows him to not just wholesale and fix & flip, but also accumulate wealth through long term holds.
His success in real estate led him to start The Entrepreneur DNA podcast and The Science Of Flipping podcast and education company, and REI LIVE where he’s actively doing deals with members. He has coached and mentored thousands of aspiring and active investors over the last decade.
Connect with Justin:
- Instagram: @thejustincolby
- YouTube: Justin Colby
- TikTok: @justincolbytsof
- LinkedIn: Justin Colby