The CTO Show with Mehmet Gonullu #325 Technology Meets Marketing: A Game-Changing Dialogue with Michael Becker
In this episode of the CTO Show, host Mehmet is joined by Michael Becker, a marketing technology expert and entrepreneur based in Dubai as part of the Antler Cohort. Michael shares insights from his decade-long career in content and marketing, his journey into launching a startup in Dubai's Antler Accelerator program, and the upcoming release of his book 'Content Capitalist'. The conversation covers the transition from traditional to content-centric marketing models, the importance of video and immersive technologies in modern marketing, and leveraging AI tools for efficiency while maintaining human touch. Michael also introduces his startup, NeoCore, which aims to revolutionize content personalization through non-invasive brain-computer interfaces, capturing the attention of an evolving tech-minded audience. Additionally, the duo discusses strategies for startup founders, especially those in the tech field, emphasizing the blend of technology with human elements for impactful marketing and the significant potential of content in shaping the future of businesses.
More about Michael:
Michael is the author of CONTENT CAPITALIST and co-founder at neocore. In his 10-year career, Michael has worked with billion-dollar brands including Teradata Corporation, Publicis and SAP, helping lead to four corporate acquisitions including Emarsys’ $500M sale in 2019 where he was instrumental in building the commercial organization. Michael is a contributing author on Content Marketing Institute, CustomerThink, and others. He’s the creator of New Earth Knowledge™ which he grew to 60k followers before selling in 2023. As fractional CMO, Michael has consulted over 50 solopreneurs, software companies and agencies. He shares insights about the creator economy on Instagram, @officialmbecker. He holds a BA in Journalism from Butler University and is currently entrepreneur-in-residence at Antler Dubai.
https://linkedin.com/in/mjbecker
00:00 Welcome to the CTO Show: A Special Guest from Dubai
01:07 Introducing Michael Becker: A Journey from Marketing to Startup Founder
02:32 Diving Deep into 'Content Capitalist': Revolutionizing Marketing Strategies
02:50 The Evolution of Marketing: From Traditional Techniques to Content Centric Models
05:02 Embracing New Marketing Paradigms: Decentralization and Attraction
08:17 The Role of Outreach in Modern Marketing and Sales Strategies
20:32 Leveraging AI in Marketing: Enhancing Human Connection
28:07 Neuro-Emotional Techniques: The Future of Engaging Content
34:34 Introducing NeoCore: A Startup Revolutionizing Content Consumption
38:46 Final Thoughts: The Convergence of Technology and Content
44:09 Closing Remarks and How to Connect