

93% Lower Impact: The Tech Making Sustainable Fashion Competitive
Aug 28, 2025
Zahlen Titcomb and Kristen Albrecht, co-founders of Ravel, are transforming the fashion industry with their innovative recycling technology. They discuss how Ravel’s method reduces environmental impact by 93% while achieving price parity with traditional materials. The duo explains the challenges of textile waste, industry adoption, and the importance of maintaining material value in recycling processes. They highlight the significance of collaboration within the supply chain to drive sustainable practices and share their cautious optimism for the future of sustainable fashion.
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93% Lower Impact Per Unit
- Ravel's product lifecycle analysis shows a 93% lower environmental impact per unit versus existing polyester.
- That reduction suggests huge potential leverage against fashion's ~10% global emissions contribution.
Performance, Impact, And Price Parity
- Ravel's recycled polyester uses 59% less energy, cuts CO2 by 32%, and saves up to 90% of water versus virgin polyester.
- Achieving near price parity makes sustainable materials practically adoptable at scale.
From Finance To Frisbee Apparel
- Zahlen described building Five Ultimate after leaving finance to make better apparel for ultimate frisbee players.
- That hands-on apparel experience revealed how little end-of-life planning existed for blended textiles.