Can Market Solutions Change Consumer Behavior?

The fashion industry produces 97 million tons of waste each year, and is responsible for 10% of global emissions and 20% of freshwater pollution. If we care about our planet, we need to take a closer look at sustainable fashion, and that is where Ravel enters the picture.

In this episode of Hardware to Save a Planet, host Dylan Garrett welcomes Ravel cofounders Zahlen Titcomb and Kristen Albrecht to discuss their breakthrough textile recycling technology. By recycling polyester and blended fabrics with 59% less energy while matching the price of virgin materials, Ravel is proving that sustainability can scale. They share insights on market-driven solutions, industry adoption, and transforming one of the world’s most polluting industries.

What you will learn:

Zahlen Titcomb and Kristen Albrecht are the co-founders of Ravel, a pioneering company revolutionizing textile recycling through innovative polyester recycling technology. Zahlen brings extensive textile industry experience as the former co-founder of Five Ultimate, a leading ultimate Frisbee apparel brand, and BAM Boxers. Kristen's background in apparel supply chain design and sustainability, including running her own apparel company, provides crucial insights into industry challenges and solutions. Together, they've developed a groundbreaking non-destructive approach to recycling blended fiber materials that reduces energy consumption by 59%, CO2 emissions by 32%, and water usage by 90% compared to virgin polyester production.

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Previous guests include: Peter Reinhardt of Charm Industrial, Carlos Araque of Quaise, Noah McQueen of Heirloom, Areeb Malik of Glacier, Jeff Satwicz of Bigbelly, Abe Schneider of Natel Energy, Insiya Jafferjee of Shellworks, Paul Gross of Remora, Erika Boeing of Accelerate Wind and Daniel Betts of Blue Frontier.

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