B2B partnerships and cross-promotion between complementary local businesses In this podcast, we learn more on strategies for local businesses to grow through B2B partnerships and cross-promotions, with emphasison leveraging warm audiences and reducing costs through complementary business collaborations. Susan provided practical guidance on simple partnership approaches including shared offers, content collaborations, and in-location promotions, while advising on starting with basic relationships and maintaining focus on mutual benefits. The discussion concluded with strategies for tracking and developing successful partnerships, including the use of welcome packs, themed content, and measurement through unique codes and key metrics.
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