The Refresh News: June 9 - Brand Safety Scandals, AI Missteps, and FTC Crackdowns

In this episode of The Refresh, Kait walks us through an overlooked but impactful week in advertising. From explosive revelations about brand ads on explicit platforms, to Meta’s push for fully automated AI-driven ad creation, and a new FTC investigation into media watchdogs, this week’s headlines raise deeper questions about trust, transparency, and control in digital advertising.

• We cover: or brands like Verizon and Amazon running ads on a teen-rated app rife with explicit and offensive content. Ads were served via Meta, Amazon, and Epsilon, with Google removing the app only after the story broke.
• The incident highlights systemic failures in classification and oversight across major platforms—platforms that benefit from scale but lack incentive to fully enforce brand safety.
• Meta announced plans to fully automate ad creative and targeting by 2026 using AI. While potentially helpful for small businesses, the move raises concerns about creative quality, transparency, and the potential erosion of brand control.
• The FTC launched an investigation into advertiser boycotts, probing whether organizations like Media Matters and Adfontes are influencing anti-competitive behaviors through media quality frameworks.
• The broader theme this week is that the tools and platforms meant to empower advertisers may be evolving faster than the industry can ensure they're being used ethically—or effectively.

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