Amanda Goetz - On facing fear, choosing abundance, and how to standout as a creator!
Oct 18, 2023
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Amanda Goetz, a 2x founder and 3x CMO, discusses conquering fear, living life by your rules, finding your why, navigating challenges like divorce and fertility treatments, finding balance, building a brand, prioritizing family, the power of compounding, and facing fear and embracing the unknown.
Self-awareness and aligning decisions with current beliefs lead to a more fulfilled life.
Overcoming fear and taking calculated risks can lead to personal and professional growth.
AI cannot replicate personal narratives, and marketers should prioritize tapping into the need for human connection.
Deep dives
Importance of understanding one's thoughts and aligning with current self
Understanding where our thoughts are coming from, whether they are based on our current self or past versions of ourselves, is crucial for personal growth. By doing an energy audit, we can determine what aligns with our current values and identify frustrations that may be rooted in past versions of ourselves. This self-awareness allows us to make decisions that are in line with our current beliefs, leading to a more fulfilled life.
Transitioning from a stable job to becoming a full-time creator
Making the decision to leave a stable job and pursue a career as a full-time creator can be scary. It requires overcoming fear and addressing any internal programming that prevents us from seeking alignment and following our passions. It is essential to approach such decisions logically rather than emotionally, and to understand the potential consequences and trade-offs involved. While the uncertainty can be intimidating, taking calculated risks and trusting the process can lead to personal and professional growth.
Creating a D2C brand and the journey of House of Wise
House of Wise is a D2C CBD brand that empowers women to prioritize their mental health. The founder, Amanda, recognized the need for high-quality, trusted CBD products for women struggling with stress, anxiety, and sleep issues. Starting the company required a non-traditional approach, as Amanda initially worked on it while also maintaining a full-time job. She gradually transitioned to being a full-time founder, leveraging her marketing and management skills to build the brand. House of Wise served as a platform for Amanda to not only create a successful business but also share her personal experiences, inspire others, and drive positive change.
The Rise of the Creator Economy and the Importance of Human Connection
The podcast discusses the rise of the creator economy and the negative aspects associated with it, such as predatory behavior by individuals trying to make money quickly. It suggests that with the increasing amount of content being produced, there will eventually be a counterbalance to this trend. The episode points out that AI is being used extensively to generate content, which causes a general sense of distrust among people seeking genuine human connection. The speaker emphasizes that AI cannot replicate personal narratives, which are what truly connect people. While AI is useful for efficient systems and getting things done quickly, the post-COVID society craves human connection more than ever, and marketers should prioritize tapping into this need.
Lessons Learned as a Founder, Operator, and Creator
From the speaker's experience as a founder, operator, and now a content creator, several lessons are shared. Firstly, the importance of being one's own advocate and actively managing one's career is emphasized. It is crucial to clearly communicate one's work and accomplishments to superiors, as they may not always recognize the full extent of one's efforts. The speaker also highlights the need to find a balance between extreme highs and lows in the entrepreneurial journey. Maintaining a neutral mindset allows for better mental well-being and focus on long-term success. Lastly, as a content creator, the speaker appreciates the freedom and autonomy that comes with the role, but also recognizes the importance of rest and prioritizing mental health.
Amanda Goetz is a 2x founder, 3x CMO, brand builder, and content creator on personal and professional growth and brand building, inspiring over 150,000 people every week through her social insights and weekly newsletter, ๐งฉ Life's A Game.
๐๐ผ About the Host:
Sharath is a founder, creator, and community builder. He is also a serial maker who built and shipped 15+ projects using no-code tools. His SaaS product Shoutout generated $30k ARR, which was sold to a UK-based product studio. Prev, Sharath worked for world-changing startups like Product Hunt and On Deck, where he helped build and nurture communities. He also grew his audience on Twitter from 200 to 22,000 using give-first principles and creating high-value content. Currently, he is the Head of Community + Brand at Threado, building a side project called GuestLab, and runs a newsletter called YC Founder Stories alongside hosting this podcast.
๐๐ผ Sponsor Corner:
Shoutout to Acquire.com for being the first sponsor of The Undefeated Underdogs podcast! Theyโre the best online marketplace to buy/sell startups and I know many founders who have sold their businesses there. If you're looking to wind down your business and cash in some of your founder chips, check them out - https://try.acquire.com/sharath/
๐๐ผ Description:
Tune in as Sharath and Amanda discuss conquering fear, living life by your rules, and finding your why.
๐๐ผ Timestamps:
00:00: Episode Highlight
00:44: Shoutout to Acquire.com
04:07: Introduction to Amanda Goetz
05:22: How Amanda became a full-time creator
12:31: How to do an "Energy Audit" of your life
17:08: How to get the courage to make Big Decisions
25:18: Founding story of "House of Wise" - CBD products for women
31:41: AI-based marketing vs Human-based marketing
38:06: How to market to the majority: brand, content, messaging
41:17: Brands with great marketing
45:11: Lessons from the Big Three: Being an operator, founder, creator
52:34: How Amanda's "Life's a Game" newsletter started
59:51: How to get tactical in vague areas
1:01:15: How Amanda writes each issue of "Life's a Game"
1:03:11: Dealing with fear during growing seasons
1:08:07: How to stimulate your own creativity on an empty tank
1:11:50: Balancing parenting as a founder and creator
1:17:18: How to overcome "Perfect Parent" syndrome
