Amanda Goetz - On facing fear, choosing abundance, and how to standout as a creator!

Oct 18, 2023

Amanda Goetz, a 2x founder and 3x CMO, discusses conquering fear, living life by your rules, finding your why, navigating challenges like divorce and fertility treatments, finding balance, building a brand, prioritizing family, the power of compounding, and facing fear and embracing the unknown.

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ADVICE

Decision-Making Framework

Make decisions out of logic, not emotion, especially big ones like leaving a job or getting a divorce.
Commemorate big decisions by acknowledging what you're releasing and mourning the trade-offs.

INSIGHT

Seeking Advice

Friends often mirror your inclinations, offering biased advice.
Form your own opinions before seeking external input to avoid being swayed.

ANECDOTE

House of Wise Founding Story

Amanda's second startup, House of Wise, arose from personal experience with stress and anxiety during her divorce.
She bootstrapped the company while working full-time and part-time roles before raising a seed round.

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👉🏼 About the Guest:

Amanda Goetz is a 2x founder, 3x CMO, brand builder, and content creator on personal and professional growth and brand building, inspiring over 150,000 people every week through her social insights and weekly newsletter, 🧩 Life's A Game.

👉🏼 About the Host:

Sharath is a founder, creator, and community builder. He is also a serial maker who built and shipped 15+ projects using no-code tools. His SaaS product Shoutout generated $30k ARR, which was sold to a UK-based product studio. Prev, Sharath worked for world-changing startups like Product Hunt and On Deck, where he helped build and nurture communities. He also grew his audience on Twitter from 200 to 22,000 using give-first principles and creating high-value content. Currently, he is the Head of Community + Brand at Threado, building a side project called GuestLab, and runs a newsletter called YC Founder Stories alongside hosting this podcast.

👉🏼 Sponsor Corner:

Shoutout to Acquire.com for being the first sponsor of The Undefeated Underdogs podcast! They’re the best online marketplace to buy/sell startups and I know many founders who have sold their businesses there. If you're looking to wind down your business and cash in some of your founder chips, check them out - https://try.acquire.com/sharath/

👉🏼 Description:

Tune in as Sharath and Amanda discuss conquering fear, living life by your rules, and finding your why.

👉🏼 Timestamps:

00:00: Episode Highlight
00:44: Shoutout to Acquire.com
04:07: Introduction to Amanda Goetz
05:22: How Amanda became a full-time creator
12:31: How to do an "Energy Audit" of your life
17:08: How to get the courage to make Big Decisions
25:18: Founding story of "House of Wise" - CBD products for women
31:41: AI-based marketing vs Human-based marketing
38:06: How to market to the majority: brand, content, messaging
41:17: Brands with great marketing
45:11: Lessons from the Big Three: Being an operator, founder, creator
52:34: How Amanda's "Life's a Game" newsletter started
59:51: How to get tactical in vague areas
1:01:15: How Amanda writes each issue of "Life's a Game"
1:03:11: Dealing with fear during growing seasons
1:08:07: How to stimulate your own creativity on an empty tank
1:11:50: Balancing parenting as a founder and creator
1:17:18: How to overcome "Perfect Parent" syndrome
1:24:30: Outro and closing thoughts

👉🏼 Resources:

Your specific link for Acquire.com: https://try.acquire.com/sharath/

👉🏼 Where to find Amanda Goetz:

Twitter: https://twitter.com/AmandaMGoetz
Instagram: https://www.instagram.com/goetzam/
Linkedin: https://www.linkedin.com/in/amandagoetz/
Website: https://www.amandagoetz.com/
"Life's a Game" Newsletter: https://amandagoetz.ck.page/signup

👉🏼 Where to find Sharath:

Twitter: https://twitter.com/5harath
YouTube: https://www.youtube.com/@5harath
Website: https://5harath.com/
Newsletter: https://5harath.substack.com/