Facing Fear and Embracing the Unknown

👉🏼 About the Guest:

Amanda Goetz is a 2x founder, 3x CMO, brand builder, and content creator on personal and professional growth and brand building, inspiring over 150,000 people every week through her social insights and weekly newsletter, 🧩 Life's A Game.

👉🏼 About the Host:

Sharath is a founder, creator, and community builder. He is also a serial maker who built and shipped 15+ projects using no-code tools. His SaaS product Shoutout generated $30k ARR, which was sold to a UK-based product studio. Prev, Sharath worked for world-changing startups like Product Hunt and On Deck, where he helped build and nurture communities. He also grew his audience on Twitter from 200 to 22,000 using give-first principles and creating high-value content. Currently, he is the Head of Community + Brand at Threado, building a side project called GuestLab, and runs a newsletter called YC Founder Stories alongside hosting this podcast.

👉🏼 Sponsor Corner:

Shoutout to Acquire.com for being the first sponsor of The Undefeated Underdogs podcast! They’re the best online marketplace to buy/sell startups and I know many founders who have sold their businesses there. If you're looking to wind down your business and cash in some of your founder chips, check them out - https://try.acquire.com/sharath/

👉🏼 Description:

Tune in as Sharath and Amanda discuss conquering fear, living life by your rules, and finding your why.

👉🏼 Timestamps:

• 00:00: Episode Highlight
• 00:44: Shoutout to Acquire.com
• 04:07: Introduction to Amanda Goetz
• 05:22: How Amanda became a full-time creator
• 12:31: How to do an "Energy Audit" of your life
• 17:08: How to get the courage to make Big Decisions
• 25:18: Founding story of "House of Wise" - CBD products for women
• 31:41: AI-based marketing vs Human-based marketing
• 38:06: How to market to the majority: brand, content, messaging
• 41:17: Brands with great marketing
• 45:11: Lessons from the Big Three: Being an operator, founder, creator
• 52:34: How Amanda's "Life's a Game" newsletter started
• 59:51: How to get tactical in vague areas
• 1:01:15: How Amanda writes each issue of "Life's a Game"
• 1:03:11: Dealing with fear during growing seasons
• 1:08:07: How to stimulate your own creativity on an empty tank
• 1:11:50: Balancing parenting as a founder and creator
• 1:17:18: How to overcome "Perfect Parent" syndrome
• 1:24:30: Outro and closing thoughts

👉🏼 Resources:

• Your specific link for Acquire.com: https://try.acquire.com/sharath/

👉🏼 Where to find Amanda Goetz:

• Twitter: https://twitter.com/AmandaMGoetz
• Instagram: https://www.instagram.com/goetzam/
• Linkedin: https://www.linkedin.com/in/amandagoetz/
• Website: https://www.amandagoetz.com/
• "Life's a Game" Newsletter: https://amandagoetz.ck.page/signup

👉🏼 Where to find Sharath:

• Twitter: https://twitter.com/5harath
• YouTube: https://www.youtube.com/@5harath
• Website: https://5harath.com/
• Newsletter: https://5harath.substack.com/