Exit Is Now - Plan Accordingly With Scott Snider

The Future of Exit Planning: A Discussion with Aaron Stine of Maus

Mar 14, 2024
Aaron Stine, tech entrepreneur and founder of BombDiggity Ventures, shares his journey of acquiring Maus, a key player in exit planning software. He discusses the strategic shifts Maus is making towards a SaaS-focused platform and the exciting rebranding efforts. Aaron highlights the importance of owner readiness and the trend of younger business owners prioritizing exit planning. The conversation also touches on how technology will foster collaboration between owners and advisors, enhancing scalability and efficiency in advisory practices.
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ANECDOTE

Buying SaaS During The Pandemic

  • Aaron formed Bombdiggity Ventures during the pandemic to buy B2B SaaS companies after exiting his prior startups.
  • He named it Bombdiggity Ventures as a playful callback to a childhood phrase and a 90s song to keep the brand fun.
ANECDOTE

Shepherding A Legacy

  • Aaron and team positioned themselves as caretakers when they bought Maus, respecting Peter Hickey's long history with the product.
  • They aimed to be a
INSIGHT

Modernize A Mature Platform

  • Maus was attractive because it had deep market penetration and a mature platform ripe for SaaS product development.
  • Aaron saw an opportunity to modernize the software and expand Maus's U.S. presence to scale growth.
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