151: It’s More About Your Attitude Than Your Experience, and Mastering Midjourney with Drew Brucker (VP of Growth, Lasso)
Jul 10, 2023
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This week's guest, Drew Brucker, the VP of Growth at Lasso, discusses leveraging AI in Marketing and helping others to Master Midjourney with text to image AI software. Topics include attitude over experience, transitioning from property management sales to marketing, finding hobbies, AI's role in the future of GTM, and more!
The tool Mid Journey, an AI-based software, allows users to generate images based on text prompts, offering a powerful tool for efficient content creation.
To make the most of AI tools like Mid Journey, teams need to foster a culture of curiosity and intentional learning, dedicating regular time for exploration and experimentation.
AI has the potential to revolutionize go-to-market strategies by improving efficiency, scalability, and cost-effectiveness, but its adoption should be aligned with organizational goals and balanced with human expertise.
Deep dives
Mid Journey: An AI Tool for Text to Image Generation
Mid Journey is an AI-based tool that allows users to generate images based on text prompts. It works similarly to Chat GPT, where the quality of the input determines the quality of the output. The tool can be used for various purposes, such as creating website images, creative ads, photography, and more. While it may require some experimentation and learning, Mid Journey has the potential to speed up content creation, reduce costs, and remove obstacles for marketers and sales teams. The key is to foster a culture of curiosity and proactively explore the possibilities of AI. Additionally, Mid Journey provides a community learning aspect with shared resources and examples to inspire and learn from others. Overall, Mid Journey offers a powerful tool for generating visual content efficiently and effectively.
Tips for Mastering Mid Journey and Using AI Effectively
To make the most of Mid Journey and other AI tools, it's essential to have a clear and intentional approach. One way to facilitate this is by dedicating regular time for learning and experimentation with AI. Creating a supportive environment where team members can explore AI and share resources can contribute to the growth and early adoption of AI capabilities. It's important to question existing processes and assess how AI can enhance efficiency and quality. For example, content creation can benefit from AI tools like Descript for video editing or tools that facilitate brainstorming and idea generation. The key is to strike a balance between embracing AI's potential and retaining the human touch in creative processes. By being intentional and curious, teams can leverage AI to drive innovation and stay ahead in the ever-evolving digital landscape.
The Impact of AI on Go-to-Market Strategies
AI is set to revolutionize go-to-market strategies by offering vast capabilities across various business functions. Cultivating a culture of curiosity and proactive AI exploration within teams can drive innovation. Leaders should create dedicated time for AI learning and experimentation to identify opportunities for process improvements. With AI, tasks that are repetitive and time-consuming can be streamlined, allowing teams to focus on higher-value activities. For example, AI-powered tools can assist in content creation, providing drafts, summaries, and other assets. By leveraging AI, go-to-market teams can improve efficiency, scalability, and cost-effectiveness. However, it's important to align AI adoption with the organization's goals and understand the desired outcomes. By blending AI with human expertise, go-to-market teams can unlock new opportunities and stay ahead in the market.
Advice for Embracing AI and Getting Started
Embracing AI begins with fostering a mindset of embracing new technologies and seeking to innovate. Leaders should encourage their teams to dedicate regular time to learn about AI and explore its potential applications. Open discussions and resource-sharing can help teams grasp AI concepts and exchange ideas. Recognize that perfectionism can hinder progress, and understanding the purpose behind adopting AI is crucial. Assess repetitive processes that can benefit from automation or optimization through AI. Remember that AI implementation is an ongoing learning process, and initial results may not be perfect. By understanding the value AI can bring and taking intentional steps towards implementation, teams can leverage AI effectively and gain a competitive edge.
Drew Brucker and Mid Journey: Changing How We Create Visual Content with AI
Drew Brucker, VP of Growth at Lasso, has delved into AI with Mid Journey. Mid Journey is an AI-based tool that enables text to image generation. Drew has created extensive resources to help others master Mid Journey, including guides on camera types, lenses, lighting, props, and other elements that influence image prompt quality. This comprehensive guide opens up possibilities for efficient and creative content creation, eliminating the need for specific photography skills. Drew emphasizes the importance of fostering a culture of AI exploration and intentional learning within teams. By setting aside time for dedicated AI discovery, teams can enhance their go-to-market strategies and drive innovation. Drew encourages individuals interested in AI-related questions or Mid Journey specifically to reach out and connect with him on LinkedIn.
This week’s guest is Drew Brucker, who currently serves as the VP of Growth at Lasso. Drew is taking on AI, and is on the cutting edge of leveraging AI in Marketing. More specifically, he is helping others to Master Midjourney, which is a text to image AI software (see link to his course below).
In this week’s episode, we discussed:
It’s More About Your Attitude Than Your Experience
From Property Management Sales To Marketing
His Parent’s Pulling Him From College
How To Find Hobbies
Mastering Midjourney
AI’s Play In The Future of GTM
Much More!
Please enjoy this week’s episode with Drew Brucker.
I am now in the early stages of writing my first book! In this book, I will be telling my story of getting into sales and the lessons I have learned so far, and intertwine stories, tips, and advice from the Top Sales Professionals In The World! As a first time author, I want to share these interviews with you all, and take you on this book writing journey with me!
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