Startup Stories - Mixergy #2292 AI Automation that makes cold calls
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Jan 8, 2026 Yevgeniy Matsay, a former real estate broker turned AI innovator, discusses his journey from disliking cold calls to creating AI-powered outbound calling automations. He shares how an AI voice agent secured him a listing appointment in just one day, leading to the launch of Rozera. Yevgeniy also delves into the tech stack behind the tool, emphasizes its scalability as a SaaS, and describes how brokers are increasingly adapting to AI technology. Together with co-founder Aidan Richards, they aim to revolutionize sales conversations across industries.
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Cold Calling Burnout Led To AI
- Yevgeniy spent full days cold calling expired-listing homeowners and averaged roughly 1–2% conversion.
- He found the work draining and started experimenting with AI voice agents to replace himself.
First AI Agent Won A Listing Appointment
- Yevgeniy built a prompt-driven AI voice agent and got his first listing appointment within a day.
- He then launched Facebook ads and sold the service to other brokers almost immediately.
Build Outbound Calls With Low-Code Tools
- Use Zapier plus a voice-agent API (Vappy) and a CRM to orchestrate outbound calling workflows.
- Connect the voice tool to a calendar app so meetings auto-book into the agent's calendar.