Data Means Business: the story behind the bestselling book for business leaders, with Jason Foster and Barry Green

Our host, Jason Foster along with Barry Green were looking to give leaders the tools they needed to start changing the narrative on data and have it focused on what really matters – economic, business, organisational and societal outcomes. They got together, authored and published ‘Data Means Business’, a highly rated and best selling book. In this episode, they discuss the book, the process they went through to go from the gem of an idea to a published best selling book, why they felt there was a gap for this kind of book and some of the key topics, concepts and frameworks.