Keith McNally isn’t in showbiz, but he might as well be. Whether you’re dining at Balthazar or, like Rob, a frequenter of Minetta Tavern, it’s all lights, noise and timing. The food matters, but it’s the vibe that keeps people coming back — and the same goes for Hollywood. It’s not just plot and characters; it’s atmosphere, tone and letting the audience feel at home.

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What Keith McNally Can Teach Hollywood