

Martini Shot
TheAnkler.com
When you’re filming a movie or a television show, when it’s the last shot of the day, the first assistant director will call out, “This is the Martini Shot!” I call these stories “Martini Shots” because they’re exactly the kinds of stories we tell — and lessons we learn — after we’ve wrapped for the day. - Rob Long theankler.com
Episodes
Mentioned books

Sep 10, 2025 • 9min
Psychos, Muggers, Thieves (And Agents)
Those who lived in New York during the ’70s and ’80s knew to carry around “mugger money”: a small wad of bills kept handy on the assumption you’d eventually be mugged. While New York has improved since then, the concept of “mugger money” remains alive and well in Hollywood. The managers with non-writing producer credits, pilot directors with perpetual royalties, agents’ 10 percent and lawyers’ 5 percent — showbiz is built off people smart enough to get some for themselves. But, as Rob Long notes, with budgets shrinking and spending slowing, even the pickpockets are getting squeezed.
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Sep 3, 2025 • 10min
Back to School, Hollywood: Start with 'Porky’s'
In show business, “after the holiday” — Labor Day, that is — are the three magic words that make August a breeze and September feel like back to school. But for Rob Long, it actually does mean back to school, as he starts his second year in the Master of Divinity program at Princeton Theological Seminary, and comes one step closer to his goal of pitching a multi-camera comedy while wearing a priest’s collar. If Rob had his way, though, we’d all be back in the classroom. Why? If Disney, owner of Lucasfilm and Marvel, can’t reach young male audiences, then we all need a core curriculum — one with every installment of the Porky’s franchise, Caddyshack and Taken.
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Aug 27, 2025 • 9min
Bip Bip Bip: Showbiz’s Lost Language
Industry jargon once separated the insiders from the posers. Rob Long remembers a network president who tried to talk the talk — pitching a spinoff with a cheery “bip bip bip” and some magician-like hand gestures. Cue hours of mocking behind closed doors. But the bigger joke may be on Hollywood itself: while words like “showrunner” have gone mainstream, the actual craft of making television — running a room, shaping a script, building a show — is slipping away. And that matters a lot more than knowing the lingo.
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Aug 20, 2025 • 12min
You’ll Eat Lunch in This Town Again
Years ago, a well-known comic actor hosted an ill-fated late-night show that was canceled halfway through its 13-week run. But rather than leave town under a cloud of immense failure, this guy went to lunch. According to Rob Long, it was “the bravest lunch I’ve yet seen eaten,” and the comic was met with several well-wishers for his troubles. That’s because, as Rob says, people in Hollywood find failure exhilarating. “We wallow in misfortune,” he says. “We live to applaud the down-and-out. When people call you brave in the entertainment business, it’s almost always because you’ve done something that really sucked.”
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Aug 13, 2025 • 8min
Here’s What New Paramount Should Really Do
Rob Long’s experience with Paramount goes back so far, he was there in the Gulf and Western days. He was there when Barry Diller fought Sumner Redstone for the company in 1994 for the company — and lost. He’s seen Viacom and CBS and everything in between. So as David Ellison takes over the storied company, Rob has a key piece of advice, if the young mogul is willing to listen: think small and watch Brad Pitt’s Moneyball. Because when you succeed at small, the big will take care of itself. Learn more about your ad choices. Visit megaphone.fm/adchoices

6 snips
Aug 6, 2025 • 9min
Hollywood vs. TikTok
The podcast dives into the clash between Hollywood's luxury and the authenticity of social media content. It highlights the struggle A-list celebrities face against the free, relatable entertainment found on platforms like TikTok. A prominent writer reflects on the vibrant storytelling potential of 1980s New York, urging creators to draw inspiration from their dynamic surroundings. Ultimately, the conversation suggests that Hollywood might benefit from embracing real-life narratives rather than strictly competing with easily accessible online creations.

Jul 23, 2025 • 8min
No One Knew How Johnny Carson Voted
Stephen Colbert’s out, Greg Gutfeld’s in, and late-night TV is a shell of its former self. Rob Long breaks down what went wrong, why Johnny Carson wouldn’t survive 2025, and how Kimmel, Stewart, Meyers, and Oliver turned late-night into political homework at bedtime — while fighting over the same half of the audience. But Rob doesn’t blame a certain president for the Late Show cancelation. He blames the thing that always forces showbiz’s hand: money.
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Jul 16, 2025 • 8min
When Will the Young Lions Finally Attack?
Recording from Botswana, Rob Long figured he was as far as he could get from the chaos of showbiz. But it turns out that the wild African plain is a lot like Hollywood. Directors? They’re the Cape buffalo: loud, bossy and always wearing a headset (he’ll explain). Buzzards are akin to agents (no disrespect to either). And writers are rhinos — kind of prehistoric, not always strategic and endangered. Hey, even the sound of relief when Superman pulled in a $217 million opening weekend has a safari counterpart. But on the savanna, respite doesn’t last. It’s always back to getting stalked and eaten. Kind of like Hollywood. And the old lions better watch out.
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Jul 9, 2025 • 8min
Never Talk Down to Your Audience — Even When They Have Terrible Taste
Some debates are nuanced. For Rob Long, this isn’t one of them: Star Wars: Episode I — The Phantom Menace is a disaster, from the pod racing to Jar Jar Binks. No amount of revisionist history can make George Lucas’ Star Wars prequel any less disappointing. Yet Rob once had a meeting with a brilliant, respected man who claimed it was his favorite Star Wars film. Did Rob laugh in his face? No. He smiled and moved on. Because a lesson, in Hollywood and life, is that even if you can’t fathom your audience’s taste, mocking them for what they like rarely helps.
Transcript here. For more entertainment news, subscribe to The Ankler or apply to The Ladder, a members-only hub for early career entertainment professionals. Learn more about your ad choices. Visit megaphone.fm/adchoices

Jul 2, 2025 • 9min
Dumb Comedies Will Save Hollywood
As Rob marks a milestone birthday while traversing France, his thoughts drift — as they often do — from real life to showbiz. Gone are his days of being 24 years old, writing for 20 million viewers on Cheers. In their place: streaming “drops” that sound more like bodily functions than cultural events. But amid all that change, one rule still holds: If the laughs are flowing, showbiz is worth betting on.
Transcript here. For more entertainment news, subscribe to The Ankler or apply to The Ladder, a members-only hub for early career entertainment professionals. Learn more about your ad choices. Visit megaphone.fm/adchoices