Ep. 246 - Kevin Evers - On the Strategic Genius of Taylor Swift

May 18, 2025

01:10:02

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This episode is a fun one – and covers a topic we most certainly have not covered before: the strategic decision-making of Taylor Swift, the most famous pop singer in the world. Taylor Swift may recognised as a pop star, but as you'll hear, her decision-making is pure punk rock.

My guest today is Kevin Evers, who wrote as a senior editor at The Harvard Business Review and the author of There’s Nothing Like This - The Strategic Genius of Taylor Swift.

Kevin breaks down exactly why Taylor has been able to scale her success, why she's been able to reinvent herself time and again, and how she's been able to both manage disruption and be a driving force herself.

We'll hear all about that, as well as Taylor's authenticity, her relationship with her fans, and the way in which she makes decisions.

Whether or not you're a Swiftie, this one is a fun and fascinating conversation.

Show notes:

There’s Nothing Like This - The Strategic Genius of Taylor Swift - https://www.nothinglikethisbook.com/

Kevin on LinkedIn - https://www.linkedin.com/in/kevin-evers1/

Taylor Swift’s discography

Olivia Rodrigo

Billie Eilish

LeAnn Rimes’ impact on Taylor Swift

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Max Martin

Nathan Chapman