two & a half gamers two & a half gamers session #39 - How to do a game review? Rush Royale full UA, GD, Admon analysis
This is no BS gaming podcast 2.5 gamers session #39. Sharing actionable insights, dropping knowledge from our day to day User Acquisition, Game design and Ad monetisation jobs. Also discussing the latest industry news from time to time while having so much fun! Let’s not forget, this is a 4am conference discussion vibe, so let's not take it too seriously.
Panelists: Jakub Remiar, Felix Braberg, Matej Lančarič
Special guest: Maria Gillies
Youtube: https://youtu.be/jqa5V05U1eM
Agenda:
00:00 Intro
04:04 My.games was removed from App store & GP
05:00 Why did it happen? Oligarchs much?
08:11 How do you do a game review properly?
08:40 UA review in general. What to look for?
10:20 Unfortunate news. Diversify the diversification t-shirts stuck in China.
Pre-order now at matej@lancaric.me
13:27 Reviewing individual UA channels
14:40 UA benchmarks
15:50 Rush Royale creatives strategy
19:40 How to approach the game review from the product side?
20:50 Wild Detective Pikachu appears
25:40 Product trick how to do a fast review
29:00 You need to know the archetypes
29:50 Jakub & his balloons
31:00 Habby examples
31:23 What is the difference between the core gameplay and game meta with examples?
33:27 Explaining excel sheets to random industry peeps
34:15 Pacing is a delicate balancing act
36:33 My.games portfolio
36:35 Jakub is geeking out on the Rush Royale product review
42:50 Jakub is happy Maria is on the pod
43:35 The BEST part of the product review - Ad monetisation
45:30 6 ads placements
46:52 Hypothetical question: Should you add ad monetisation to the game or bank on the premium feel?
48:30 Marvel Snap AdWINK
48:50 Felix magical Daily Ad revenue estimate calculation
51:15 How critical is it to hire an expert in Admon?
54:00 Ad network mix review
56:00 What to add into the mix to get ARPDAU higher by 5%
58:50 How to select the games for review?
1:00:00 How do you know what to look for?
1:01:00 How do you define interesting live ops?
1:03:00 Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it
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