Product pricing is one of the challenges we have in Product Management, but we either shy away from it, or alternatively, only use our gut feeling to set up a price, or even worth, price our products compared to our competition.
That’s why we invited SaaS pricing expert, Dan Balcauski, Founder and Chief Pricing Officer at Product Tranquility. Dan helps high-volume B2B SaaS CEOs define pricing and packaging for new products. In this episode, Matt and Moshe learned from Dan about the right price for beer, but more importantly, what it takes to come up with software product pricing, as well as some of the tools used in the process.
In this episode you will learn:

The differences in pricing between different types of products
Different type of pricing models
Is pricing a one time process or ongoing?
Who owns pricing in the team?
How do we come up with the “right” price?
What type of research can one do to determine pricing?
Framing your product and changing people perception to how much they are willing to pay for it
Tools used for the pricing decision support
Different way to package our products and how it drives pricing
And much more!

You can connect with Dan at:
- LinkedIn: https://www.linkedin.com/in/balcauski/
- Product Tranquility: https://www.producttranquility.com/

You can find the podcast’s page, and connect with Matt and Moshe on Linkedin:
- Product for Product Podcast - linkedin.com/company/product-for-product-podcast
- Matt Green - linkedin.com/in/mattgreenanalytics/
- Moshe Mikanovsky - linkedin.com/in/mikanovsky/

Note: any views mentioned in the podcast are the sole views of our hosts and guests, and do not represent the products mentioned in any way.

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EP 76 - Pricing SaaS Products with Dan Balcauski